A pioneer in email innovation.

Personalization doesn’t need to be an all-or-nothing decision for editorial and creative teams. Blend Sailthru by Marigold’s wide set of recommendations with your brand’s curated stories or products. You can personalize email send times, subject lines, content, and product recommendations while also hand-selecting your most important editorial content to pin to the top of the message. (Your merchandisers and editors will thank you later.)

With our robust lifecycle builder, you can lead customers through all channels, adapt to their behaviors and predict their actions. Easily develop welcome series, post-purchase communications, or winback campaigns across channels as well. We’re modernizing how you manage your customer journeys and helping you drive vital revenue for your business.

Even complex, multi-nested segmentation is a breeze with our audience builder — no SQL or code required. Dynamic, always-updating smart lists keep your segments fresh as data points and customer behavior evolve by the minute. From drip series funnels to targeted mass-mail campaigns, you’ll quickly orchestrate experiences that combine your own custom data with our behavioral interest tracking.

A strong email program needs constant iteration and testing. Our A/B and multivariate testing capabilities help you quickly set up tests in mass campaigns and in triggered flows, to cover all your bases.

Easily track the impact of your email program with Sailthru by Marigold. Whether in table view or graph form, you can drill down to the campaign or even link performance level, or zoom out to view long-term trend performance for all your KPIs broken down by audience or campaign type. Create and share your preferred unique filter settings with a colleague or leadership to aid collaborative analysis.