We partner with the best.
Customer Lifecycle Optimization
Build a conversation, not an email.
The customer journey is the new campaign. Sailthru by Marigold allows you to fully orchestrate customer touch points across channels, using the added superpowers of our customer journey personalization and predictions.
Do More With Customer Lifecycle Optimization
Personalize Better Than Your Competition
It all comes back to the customer profile. It’s at the heart of our lifecycle builder so you can deliver unique marketing experiences to all your customers, on any channel. Our approach to lifecycle optimization allows you to always stay a step ahead of your customers by automating key actions that align with their preferences and predicted future behaviors.
Give Your Email ROI a Lift
Build, Test, and Automate Unlimited Journeys
Save Time and Resources
“We worked with Sailthru by Marigold to create a sophisticated automated program that would deliver personalized messaging triggered by key behaviors in the process. Sailthru by Marigold has helped us drive more sales through email and increased our site traffic with great support and an easy to use platform.”
Andrew Lim, Director of Retention Marketing
Increase in triggered message revenue year-over-year
987%
Increase in average order value
50%
Why Sailthru by Marigold’s Lifecycle Optimization?
01
Customizable and easy to use.
Our Lifecycle Optimizer serves as an open canvas with limitless potential for more sophisticated marketers who are seasoned journey builders. If you’re not an expert lifecycle marketer yet, you can build upon our suggested recipe templates where you can easily put mission critical flows into effect. We let you tweak message creative at any time, directly within the flow, so you don’t have to halt journeys in order to keep your messaging fresh (and worry-free if you find a typo or 404).
02
Automation and personalization.
Lifecycle marketing without the automation, time-saving, and insights-finding of AI can be painful, or worse, ineffective. Target your customers with key actions that will help make the most of your relationship with them, whether that’s post-purchase messaging with dynamic product recommendations, a discount for VIPs, or even suppressing a disengaged customer from email to prevent them from opting out. The best part? Sailthru by Marigold’s world-class personalization algorithms help make each message richer.
03
One platform and infrastructure to scale big.
The Sailthru by Marigold platform allows you to build a solid foundation for your customer lifecycle strategies, that natively make the most of your owned channels, as well as play nice with third parties. Build robust customer flows that can be further refined as your offerings and strategies change. We can handle any idea.
Find out how your company can benefit from Sailthru by Marigold.
Talk to an ExpertExplore Sailthru by Marigold
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Email
Learn why we're the industry standard for Email marketing.
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SMS
Create better connections and generate more conversions with our native SMS solution.
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Marigold Grow
Learn how to future-proof your brand with zero and first-party data.
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Mobile
Let us help you make your mobile initiatives matter.
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AI and Machine Learning
Reduce your legwork and personalize your marketing.
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Web
See how you can apply personalized marketing experiences onsite.
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Lifecycle Optimization
Learn how you can reach your consumers at the perfect time, with the perfect content.
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Data and Reporting
See how we provide actionable data through key marketing insights.
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Retail Solutions
See why Sailthru by Marigold leads the way in cross-channel retail marketing.
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Media Solutions
Sailthru by Marigold powers the world's largest media brands. Here's how.
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Integrations
Take a look at how we integrate with other key players.
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Sailthru by Marigold Services
Find out why our customer support is unmatched.
