We partner with the best.
Real Activity Detection
Do you know who
(or what) is really engaging with your email?
As privacy regulations tighten and providers like Google, Yahoo, and Apple emphasize user privacy and safety, privacy-first marketing has become the essential core of email marketing best practices. Marketers are now facing increasing challenges of balancing consumer trust with real engagement insight. Meeting these challenges requires respect, clarity, and appropriate action.
A New Reality: Non-Human Interactions
Unexpected increases in engagement
Prevailing digital marketing trends reveal widespread yet unexpected increases in engagements with email campaigns. But those engagements may not be coming from real users.
Seeing more opens?
Higher click rates?
These are non-human interactions
Connect With Real People
01
Gain Clarity into Real Activity.
Email reports in Sailthru by Marigold clearly expose Real vs Pre-cached Opens so you can see what’s really happening with your campaigns. Our Projected Open Rate takes it a step further by estimating a realistic open rate within and across campaigns.
02
Translate Information to Action.
Sailthru customers use this data to segment customers by Real Activity, allowing them to personalize according to actual interactions, isolate inactive accounts, and automate based on actual activity. By identifying real versus non-human interactions, Sailthru improves email deliverability and allows for better email campaign optimization, ensuring your messages reach the right audience every time.
03
Do More with Sailthru.
With Sailthru by Marigold, marketers gain a view into what’s really happening beneath the clicks. Our advanced marketing automation tools help users more precisely segment, personalize, test, and automate, paving the way for stronger engagement and retention that ultimately elevates customer lifetime value.
Find out how your company can benefit from Sailthru by Marigold.
Talk to an ExpertExplore Sailthru by Marigold
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Email
Learn why we're the industry standard for Email marketing.
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SMS
Create better connections and generate more conversions with our native SMS solution.
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Marigold Grow
Learn how to future-proof your brand with zero and first-party data.
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Mobile
Let us help you make your mobile initiatives matter.
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AI and Machine Learning
Reduce your legwork and personalize your marketing.
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Web
See how you can apply personalized marketing experiences onsite.
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Lifecycle Optimization
Learn how you can reach your consumers at the perfect time, with the perfect content.
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Data and Reporting
See how we provide actionable data through key marketing insights.
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Retail Solutions
See why Sailthru by Marigold leads the way in cross-channel retail marketing.
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Media Solutions
Sailthru powers the world's largest media brands. Here's how.
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Integrations
Take a look at how we integrate with other key players.
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Sailthru by Marigold Services
Find out why our customer support is unmatched.
